Conversations that win, serve and keep customers.
CXADDA runs the customer lifecycle for growing businesses worldwide: converting your leads, supporting your customers and keeping them for longer. Skilled people, assisted by AI, on every channel and in every time zone.
- Voice
- Live chat
- Social
- Your CRM
Customers judge you by the last conversation they had with you.
A missed call loses a sale. A slow reply loses a customer. A clumsy cancellation loses them for good. CXADDA makes every one of those moments count, from first enquiry to fifth renewal, so you can grow without building a contact centre yourself.
One partner for the whole customer lifecycle.
Choose one service or connect them all. Every programme shares the same customer record, quality standards and reporting.
Sales & Lead Conversion
Turn marketing spend into revenue. We call, qualify and convert your leads within minutes, book meetings for your closers and close sales ourselves where you want us to.
- Outbound sales
- Lead qualification
- Speed-to-lead
- Appointment setting
- Upsell & cross-sell
- Inside sales
Customer Support
Omnichannel customer care that resolves issues the first time: voice, chat, email, WhatsApp and social, around the clock and in your customers' languages.
- Inbound voice
- Live chat
- Email & tickets
- WhatsApp & social
- Technical support
- 24/7 coverage
Retention & Collections
Keep the customers you've won. Renewals, win-back, save desks, feedback programmes and respectful collections that protect revenue and relationships.
- Renewals
- Save desk
- Win-back
- Soft collections
- Surveys & NPS
- Loyalty programmes
Back Office & CX Technology
The operations and technology behind great service: data processing, order and KYC handling, CX consulting, and the CRM, telephony and AI tools your teams run on.
- Order processing
- KYC & verification
- Data management
- CRM & telephony setup
- AI + human agents
- CX consulting
People, process and technology, built for consistency at scale.
Built by operators who have run contact centres of more than a thousand seats for leading telecom brands and delivered international campaigns for clients in the UK, US and Canada.
People: Certified specialists, not seat-fillers
Every agent is assessed, trained on your products and certified before speaking to a customer.
- Skills and language assessment
- Product certification per client
- Weekly coaching and calibration
Process: Run with contact-centre discipline
Two decades of operating practice built into how every programme is planned, measured and improved.
- Workforce planning to your volumes
- Quality checks on every interaction
- Daily dashboards, weekly reviews
Technology: AI-assisted, human-led
AI drafts answers, summarises calls and checks quality; people bring judgement and empathy.
- Omnichannel CRM and telephony
- AI quality monitoring
- Real-time reporting
Specialists in the industries where customer experience decides growth.
Every programme follows your industry's processes, vocabulary and regulations. See all industries
Banking, lending and fintech
Lead conversion, onboarding and KYC, card and loan servicing, renewals and early collections.
Insurance
Policy sales support, renewals, claims intake and customer servicing.
Healthcare and wellness
Patient enquiries, appointment scheduling, reminders and insurance paperwork.
E-commerce and retail
Pre-sales chat, order support, returns and repeat-purchase campaigns.
Travel and hospitality
Bookings, changes, disruption handling and guest messaging in many languages.
Education and EdTech
Admissions counselling, enrolment conversion, learner support and fee reminders.
Real estate
Lead response, site-visit booking, buyer follow-up and tenant services.
Telecom and utilities
Activations, billing queries, technical support and retention.
Measured on the numbers that matter to you.
Every programme starts with a baseline and agreed targets. You see the same live dashboards we do.
The share of issues solved in the first conversation. The single best predictor of satisfaction.
How customers rate each interaction and how likely they are to recommend you.
Minutes from enquiry to first call. Conversion falls sharply with every hour of delay.
Leads turned into meetings, sales or renewals, tracked by source and campaign.
The share of contacts answered within the target time you set for each channel.
Accuracy, compliance and tone, scored against your standards on every reviewed interaction.
Start small, scale with results.
Pilot
One process, a small team and clear targets for 30 to 60 days. Decide with real numbers.
Dedicated team
Agents and a team leader who work only on your programme, scaling up or down with notice.
Shared and on-demand
Overflow, after-hours and seasonal cover from a trained shared pool, billed per hour or per contact.
Outcome-based
Pay per qualified lead, meeting, sale, renewal or resolved contact once baselines are proven.
Your customers' trust, protected.
Data protection by design
Processes built to meet GDPR, UK GDPR, CCPA and India's DPDP Act, with data minimisation and role-based access.
Secure operations
Managed devices, multi-factor sign-in, restricted data access and full activity audit trails.
Compliant contact
Consent capture, call recording notices, calling-hour and do-not-call rules applied per market.
Transparent reporting
Live dashboards and call recordings available to you at any time. No black boxes.
Payment data handled safely
Payment details taken through secure links or pause-and-resume recording, never written down.
Contracted service levels
Service levels and quality targets written into every agreement and reported against monthly.
What clients ask us first.
What does CXADDA do?
CXADDA runs customer experience operations for businesses: outbound and inbound sales, lead conversion, multichannel customer support, retention, renewals and soft collections, and the back-office work and technology behind them.
Which countries do you serve?
We work with businesses worldwide. Programmes are staffed for the languages and time zones of your customers, and follow the contact rules of each market.
What size of business do you work with?
From growing companies that need their first five agents to established brands that need a dedicated team or overflow cover. Pilots make it easy to start small.
Which channels do you cover?
Voice, live chat, email, WhatsApp, SMS, social media messaging and in-app chat, handled by one team with one view of the customer.
How quickly can we go live?
Most pilots are live in two to four weeks, including discovery, process documentation, training and certification.
How do you price?
Per agent hour, per dedicated full-time agent, per contact, or per outcome such as qualified lead, sale or renewal. We recommend the model that fits your goals after discovery.
Do you use AI?
Yes, to assist people, not replace them: AI suggests answers, summarises interactions and checks quality on every contact, so our specialists are faster and more consistent.
Let's design your customer experience
Tell us what your customers need and where today's operation falls short. A CX specialist replies within one business day, in your time zone.
- A 30-minute consultation with a senior CX specialist, free of charge
- A recommended operating model, channels and staffing plan
- A written proposal with a pilot you can start in weeks