Protect revenue you've already earned.
Winning a customer costs far more than keeping one. CXADDA's retention teams reach customers before they leave, rescue cancellations, bring lapsed customers back and recover overdue payments with care, so revenue stays and relationships survive.
Example screen. Names and data are illustrative.
Why it matters
Renewals slip because nobody calls in time. Cancellation requests are processed without a conversation, lapsed customers are never contacted again, and overdue accounts are chased in ways that damage the relationship.
What we do for you
Renewal campaigns
Timely reminders and renewal calls with payment links, so policies, plans and contracts don't lapse by accident.
Save desk
Trained specialists handle cancellation requests, understand the real reason and offer the right alternative.
Win-back
Structured outreach to lapsed and inactive customers with offers that bring them back.
Soft collections
Early-stage payment reminders and arrangements, firm but respectful and fully compliant with local rules.
Feedback and NPS
Post-purchase, post-support and relationship surveys that turn opinions into action lists.
Churn insight
Reasons for leaving tagged, trended and reported, so product and pricing teams can fix the cause.
From first call to steady state
Segment
We identify at-risk, due-for-renewal and lapsed groups in your data.
Design
Offers, scripts and compliance rules agreed per segment and market.
Run
Multichannel campaigns by call, WhatsApp, SMS and email.
Report
Saved revenue, recovery rates and churn reasons every week.
Where it works best
Every programme is configured to your products, processes and markets.
Measured on
Policy renewals, EMI reminders and early-stage collections.
Renewal outreach, save offers and win-back of churned accounts.
Contract renewals, plan upgrades and retention offers.
Membership renewals, follow-up appointments and patient feedback.
Frequently asked questions
Are your collections practices compliant?
We follow the debt-collection and calling rules of each market we serve, use agreed scripts, record calls and never use harassment or threats.
Do you handle hard collections or legal recovery?
No. We focus on early-stage, relationship-preserving collections and payment arrangements.
Can retention be paid on results?
Yes. Save desk and win-back programmes can be priced per retained or reactivated customer after a pilot.
How do you know who is at risk?
We combine your usage, billing and support data with simple risk rules, and refine them as results come in.
More from CXADDA
Let's talk about retention & collections
Tell us about your customers and goals. A specialist will reply within one business day with ideas for a pilot.
- A 30-minute consultation with a senior CX specialist, free of charge
- A recommended operating model, channels and staffing plan
- A written proposal with a pilot you can start in weeks